House of Forty Four began its journey in the world of fine fragrances in 2019, in the vibrant city of Barcelona, Spain. Fueled by a passion for craftsmanship and a deep appreciation for the art of scent creation, the company made its debut with Rocks and Scents, a niche perfume brand that introduced five carefully curated fragrances. These unique scents, crafted with high-quality ingredients and a dedication to olfactory excellence, quickly gained recognition, making their way into multibrand luxury stores across 12 different countries.

Encouraged by the growing success of Rocks and Scents, the brand set its sights on a more ambitious vision—one that would not only expand its fragrance offerings but also bring the House of Forty Four experience directly to consumers through its own retail spaces. In 2022, this vision came to life with the launch of Aromática No:44, a brand that embodies elegance, nature, and accessibility. This new collection went beyond perfumes, introducing an exquisite range of home fragrances and personal care products, all designed to enhance everyday luxury.

With its commitment to quality and innovation, House of Forty Four began opening its own flagship stores, starting in Spain, where the brand was born. This marked an exciting new chapter, allowing customers to fully immerse themselves in the world of Aromática No:44, experiencing the scents, textures, and emotions that define the brand. Over time, the expansion continued, bringing the brand’s sophisticated yet accessible luxury to consumers in five additional countries.

As we move forward, our dedication to research and development remains at the heart of our journey. We continuously refine and expand our product range, always striving to create fragrances and care products that resonate with modern consumers while respecting nature and the art of perfumery.

Our ultimate goal? To bring the House of Forty Four experience to fragrance lovers around the world, making luxury and quality more accessible than ever. The journey has just begun, and the future holds endless possibilities.